Merchlar is a free mobile music community. Artists are able to create their own app in minutes with no coding needed. No catch, no adds. Merchlar’s powerful platform allows artists to use Augmented Reality to market and promote themselves. Fans will experience a new way to interact with their favourite artists. Bands will be able to give their merchandise added value generating more money.

Record labels and artists have experienced dramatic declines in music sales ever since content became readily available online. Consequently, Merchandise and direct-to-fan sales have become key to an artist’s income providing up to 50% of their revenue. With this in mind, MERCHLAR was created. It is the world’s first Augmented Reality platform where fans can experience a new way to communicate with their favorite artists using the merchandise they’ve purchased.

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How Capital innovation helped Merchlar

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